The Philadelphia Flyers are off to a good start this season, already winning its first regular-season game. However, if you look at the preseason performance, the record isn’t as hot. The Philly squad only won one game out of six, which may be why the team came up with a novel approach to allowing fans to vent their frustrations when their favorite NHL team loses. Instead of having to deal with rowdy crowds in the parking lot, the Flyers will give fans a chance to blow off some steam in a newly created “Disassembly Room.”
The Disassembly Room sounds better than what the room at the Wells Fargo Center really is – it’s a room dedicated to fan rage where people can do things like take a hockey stick to a flat-screen TV and smash it to smithereens. Nothing says stress relief like destroying something, and better it be a TV than, perhaps, a hockey player.
The room isn’t exactly a new concept, but it’s new to U.S. hockey fans. The idea first saw daylight around ten years ago in Japan before it migrated to the U.S. and found its way to locations like Break Stuff Bay Area in San Jose, CA. That facility is open to anyone willing to pay and provides a great stress reliever when having to deal with the high price of rent in the area.
The Flyers decided to make it a little more creative, hiding the Disassembly Room behind a secret library wall entrance in the room’s antithesis, the Assembly Room. Definitely providing a yin-yang experience, the Assembly Room is a relaxing lounge and bar area where fans can enjoy a few drinks before heading into the dark chamber of destruction to break up anything from guitars to dishware and from TVs to bottles using sledgehammers, baseball bats, hockey sticks and much more.
Entry into the room comes at a price, though. It costs $35 per individual or $60 for two people. Those wishing to smash things up have to make a reservation for a specific time and are given five minutes to get down to business. The Flyers haven’t yet announced whether or not they’ll offer discounts in the event the team loses on a smasher’s given day.
According to the team’s and the center’s president of business operations, Valerie Camillo, “The concept is definitely one-of-a-kind and non-traditional. We ran the concept by some of our fans who told us they thought this would be a fresh way to have some harmless fun.”
The Wells Fargo Center is going through a $265-million overhaul in order to keep it fresh with sports fans and visitors. It also just unveiled the new “Gritty C.O.M.M.A.N.D Center,” an area on the main concourse that allows fans to experience a “variety of wacky makeover options with costumes and makeup, encompassing everything from orange hair dye and face paint, to hair extensions and wigs, and even simply getting blasted with orange ‘Grit Powder.’”
Gritty is the name of the team’s mascot and the makeover options are available starting 90 minutes before the first puck drops on the ice until the start of the third quarter. Depending on the menu option chosen, prices range anywhere from $10 to $100.
The upgrade, which has been dubbed Transformation 2020, has also seen the inclusion of the world’s first Kinetic 4K scoreboard, hung at center-ice. That feature was installed this past February and offers crisp pictures unlike anything seen before. At around the same time, the center announced its new Center City Club, an exclusive venue that offers a “flair of luxury and curated modern ambiance.”
While all of that sounds appealing, the ability to smash things up with a hockey stick beats them all.