The choices you have regarding collection and use of your data are described in the relevant sections below. Residents of some states have additional rights to access and control the use of their data. Please see the state-specific statements of privacy rights below.
1. Why does LMLA collect data on consumers?
LMLA collects consumer data for the following business and commercial purposes:
- Relevancy Purposes , to provide Users with the most relevant experiences on our Website and versions of our mobile applications, including sweepstakes, games and ads, that we think are likely to be of interest to you.
- Transactional Purposes , to contact Users with our offers and promotions, to process entries and orders, to award tokens and prizes, to fulfill orders, to facilitate your interaction with the advertisers on whose ads you have clicked and whose surveys you may have taken.
- Technical Purposes , to provide notices, updates, security alerts and support information; to analyze usage trends in the aggregate; and to administer our Website. For mobile devices, we use analytics software to allow us to better understand the functionality of our mobile software on your phone or tablet. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data and where the application was downloaded from.
- Customer Service Purposes , to communicate with you via SMS / email / direct mail about your entries, orders, payments and any other questions you may have.
- Reporting Purposes, to share consumer data with third-party reporting services, fraud detection services, advertisers, product vendors and (in the case of winners) governmental agencies.
2. From whom does LMLA collect consumer data?
LMLA collects consumer data from sources in the following categories:
- Direct from Consumer , information that you provide to us directly, such as registering on our website (e.g., name and address), responding to surveys, playing games, claiming prizes, redeeming Tokens and posting messages on the LMLA Blog.
- Automatic Data Collection , collected automatically when you visit or register on our Website, such as internet protocol (IP) address, device ID, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and/or click-stream data, and through the use of “cookies”, “pixel tags” and similar tracking technologies. For additional information on such tracking technologies, see Section 6 below.
- Third-Party Sources , information obtained from third parties, such as data management platforms, advertisers, publishers, the public domain and governmental and other public sources, as well as commercial data aggregators who collect data from businesses and other sources and make that data available to commercial users like LMLA for a valuable consideration, or through coops and exchanges in which third-party advertisers and website operators pool their consumer data and make it available to other participants in the coop or exchange.
3. What consumer data does LMLA collect?
LMLA collects data about consumers in the following categories:
- Identifying Data , such as name, postal address, telephone number, e-mail address, cell phone number (for SMS purposes), user name and password.
- Technical Data , such as IP address, MAID (Mobile Advertising ID), site traffic data and data on any websites that referred you to us.
- Engagement Data , such as the web pages you viewed, the sweepstakes, games, mobile applications and instant win opportunities you played, surveys you may have taken, advertisements you have viewed and/or clicked-on, and other interactions on our Website.
- Affinity Data , such as data on your demonstrated interests and hobbies, the games you play and the products you have viewed or purchased and payments made.
- Demographic Data , such as age, gender, income level, geographic area and other personal characteristics.
- Winner Information , such as contests entered, entry date(s), prize choices and payment preferences for winners of LMLA prizes.
4. Does LMLA share consumer data with third-parties?
LMLA may share consumer data with third parties in the following categories:
- Targeting Partners , such as data management partners or other third parties who use Engagement, Affinity and Demographic information to align you with others in relevant groups based on common characteristics, interests and propensities in order to create anonymized marketing segments that may be shared with third-parties.
- Marketing Partners, such as advertisers or app developers who wish to target and/or retarget our Users with relevant advertisements on other websites or magazine publishers and direct-to-consumer merchants who wish to communicate directly with our customers and Users through name rental or exchange.
- Acquisition Partners , such as publishers and other third parties who display LMLA ads on their websites to help LMLA in attracting and acquiring new customers and users, or retargeting existing or lapsed Users, for our Websites.
- Service Providers , such as optimization and attribution partners, fraud-detection services, lettershop operators, fulfillment houses and other service providers, who need access to consumer data in order to provide such services, and advertisers, product vendors and publishers, who need the data to provide you with the products and services you have ordered.
- Media Intermediaries, such as buy-side advertising platforms, media vendors, brokers, agencies or other intermediaries that represent advertisers, publishers or others who may wish to match their audience against our audience to determine if they want to target offers to our Users.
- Aggregators , such as data management platforms, advertisers and publishers, as well as commercial data aggregators who collect data from businesses and other sources, and coops and exchanges in which third-party advertisers and website operators pool their consumer data and make it available to other participants in the coop or exchange.
- Reporting Partners , such as ad agencies, adtech platforms (demand-side, supply-side and data management platforms), to report on events that occur on our Website, including advertising impressions, clicks and orders. Note: if you win a prize of $600 or more, you will be required to provide your tax identification number for IRS reporting.
- Supporting Partners , such as marketing advisors, consultants and other third-party industry participants who work with us on a commercial basis or provide advice or services to us to support our business.
5. How does such third-party data-sharing occur?
We assign a unique generic user ID (“GUID”) to each User. GUIDs are anonymized, and contain no personally-identifiable information. We use GUIDs to track and report on Users’ engagement with our Website, transactions with us and any prizes, awards or other benefits to which they may be entitled. GUIDs may be shared with third-party advertiser to facilitate and report on a User’s engagement with advertisements or offers from such third parties.
We share a User’s Google Advertising ID with application tracking companies so that they can track and report to us whether a User has viewed, clicked on our accepted an advertiser’s offer or downloaded an advertiser’s app.
We use third-party service providers to verify a User’s address, in order to ensure our commercial messages reach the intended User and to process any User orders prior to shipping, submit a list of User names and addresses to the third-party for fulfilment and validation.
We may provide User contact information and data to selected third-party advertisers and publishers to present offers directly to our Users that are geared towards their interests.
Our applications may contain tools from third-party service providers that enable those third parties to collect and analyze non-personally identifiable information from Users’ devices in accordance with such third parties’ own privacy policies and subject to the legal requirements that apply to them.
In the event of a merger, acquisition or change of control of LMLA, customer data would be considered a business asset and would be transferred. We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We may also disclose consumer data as required by law or to protect the safety and security of our Users.
We will provide your name and address to the publisher of any any item you order that is shipped to you directly by the seller, so they can fulfill your order. Such publishers or sellers may exchange or rent their subscriber and customer names, typically to third-parties with offers that align with User interests. If you do not wish to receive such offers, we suggest that you notify the publisher or seller directly, as LMLA is not able to make such requests on your behalf.
We use other third party vendors such as lettershops, e-mail service providers, credit card processors and fulfillment houses, to provide postal and e-mail delivery services, order processing and order fulfillment services. When you order or register on our Website, we may share your consumer data to enable these third parties to provide these services. These third parties are prohibited from using your consumer data for any other purpose including their own marketing purposes.
When you register with our Website, we may share your name and information with third parties who may contact you with relevant offers. If you wish to opt out of such exchanges you may contact us at [email protected]
We may share your personally identifiable information with our affiliates, our technical consultants, auditors, attorneys and other third parties who work with us to make our Website and services available.
6. What are Cookies and other tracking technologies?
A cookie is a small data file that a website can send to the browser on your computer when you link to that website. A cookie can hold information deposited in the file by a website, which can then be read by other sites. A cookie is not a computer program, it does not extract personal information about you or from your computer and it does not read data on your hard drive or instruct your computer to perform any function.
You may be able to use your browser to give you the option of accepting or rejecting a cookie whenever you visit a website. You may also be able to use your browser or other software to clear cookies from your browser any time you wish. However, deleting a website’s cookie may mean that some features of our Website will not operate correct. Besides cookies, we may use web beacons, tracking pixels or similar tracking mechanisms to track your usage patterns on our Website. Like cookies, these small files do not store, record or share any personal information about you. We utilize third-party internet service providers to collect site traffic data through the use of such tracking technologies that can be embedded in our Website. These service providers can then provide us with aggregate and anonymous usage data to allow us to improve our Website. This usage data cannot in be associated with any personal information we have about you.
7. Targeted or Behavioral Advertising:
Targeted (also known as Behavioral) Advertising uses information collected on a person’s web browsing behavior (such as the pages they have visited or the searches they have made) to select relevant digital experiences and advertisements for display to that person on third-party websites. For example, if you have shown an interest in cooking while visiting LMLA, you may be served an advertisement from LMLA or a third-party advertiser for cooking-related products when you visit a website other than our Website. The information collected is linked only to an anonymous GUID; it does not include any information that could be linked back to a particular person, such as their name, address or credit card number.
8. Can I opt-out of receiving email from LMLA?
Yes. Receiving email from LMLA is always optional. You may opt-in to all, some or none of our email programs. If you are already receiving LMLA promotional emails for one or more of our email programs, and no longer wish to receive such communications, simply follow the “unsubscribe” instructions that appear in every LMLA e-mail.
9. Can I opt-out of data collection and use by LMLA?
We will retain your data for as long as your account is active and the data is needed for contest processing or to provide you the goods and services that you may have ordered.
If you wish to cancel your account or request that we no longer use your information to provide you services contact us at [email protected] . We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We will respond to your request within a reasonable timeframe.
If you wish to access, update or and learn more about the information we may collect about you please contact us at [email protected]
Residents of some states have additional rights to control access to and use of their data. Please see the state-specific statements of privacy rights below.
10. What about third-party websites?
11. What does LMLA do to keep their Website secure?
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received, including appropriate organizational, technological and physical safeguards commensurate with the sensitivity of the personal information in question. Although we believe that the measures we take to safeguard your data are appropriate, we cannot guarantee its absolute security. To further protect your data, we recommend that you use complex passwords for your accounts with us and for accounts with third parties that you link to any of your accounts with us. Please do not use the same passwords you use for LMLA for other services or share your password with unauthorized people.
12. Does LMLA collect information from Users outside of the United States?
Our Website is not intended to be used by visitors residing outside of the United States and such Users are not eligible to register or submit online sweepstakes entries. However, some sweepstakes promoted on our Website are open to residents of Canada (excluding Quebec), who can participate in these sweepstakes by sending a write-in entry to the address provided in the Official Rules. We regret that, due to systems limitations, non-U.S. residents may not order products through LMLA.
13. Does LMLA collect personal information from children?
Our Website is not intended for or directed to persons under the age of sixteen, and LMLA does not intend to collect personal information from individuals in this age group. If LMLA receives actual notice that a person under the age of sixteen has provided personal information to LMLA, LMLA will promptly (immediately, in the case of persons under the age of thirteen) remove such information from its files.
14. What about off-line information and privacy practices?
LMLA collects certain consumer data from our direct mail customers and entrants primarily to process sweepstakes entries and fulfill orders for the products and services we offer. For example, we need your full name and address to enter you in major sweepstakes, to send you any magazine subscription or product you may purchase or to notify you if you’ve won a prize. We use information on your product purchases to infer your areas of interest so we can provide you with the most relevant offers and products. We may also use the personal data we collect for systems administration and troubleshooting purposes, and to report aggregate information to our marketing partners and other third parties.
LMLA shares or exchanges mailing lists and other offline marketing information about the offline consumers who respond to our offers with publishers, list brokers and direct marketers, so they may contact you about products and services that may interest you.
If you do not want your name passed to other companies for the purpose of receiving marketing offers, just tell us by contacting us at [email protected].
15. Your California Privacy Rights:
If you are a California resident, then, subject to certain limits under California law, you may ask us to provide you with (i) a list of certain categories of Personal Data we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year; and (ii) the identity of those third parties. To make this request, California residents may contact us as specified in section 17 below.
16. Your Nevada Privacy Rights:
Nevada residents may request that your personal information not be sold to third parties by contacting us at [email protected]
17. Further Questions?