William Hill sportsbook is one of the most established sports betting outlets on earth, having been around, in one incarnation or another, since 1934. Opened in the days when sports betting was illegal in England as a chain of UK betting shops, William Hill blew up after legalization and eventually expanded worldwide.

In 2012, a spin off subsidiary was created to bring retail sports betting to Nevada called William Hill US. Since then, William Hill has become the biggest operator in the USA, with dozens of sportsbooks in Nevada alone. They have grown to open outlets in New Jersey, Iowa, Pennsylvania and Delaware, with further expansion planned for the foreseeable future. William Hill has partnered up with casino operators in a dozen states in preparation of further legislation and expansion across the United States. If a state legalizes sports betting, best believe that William Hill will be first to open shop there.

In 2018, the company launched their online and mobile betting software for New Jersey residents over the age of 21 to enjoy. This is the website and app that we will be taking a look at in this review.

Initial Impressions of William Hill’s Online Sportsbook

William Hill has been in the online sportsbook game for decades, so it’s no real surprise that their software is top notch. These guys know what they are doing.

As you can see William Hill’s Sportsbook home page is straightforward, easy to understand and very professional. It doesn’t waste time with eye catching graphics or pop-ups like many other outlets do, this no-nonsense approach is just the kind of thing real sports bettors appreciate.

But even newbies can benefit from a sportsbook like William Hill as the platform is designed for ease of use, specifically for less experienced gambler. They have a variety of resources within the site to help the uninitiated figure out how to make the most out of their software. The also offer many comprehensive guides to assist newbies learn the basics of sports betting which cover everything from basic terms, different types of bets and odds explanations. This is a welcome sight to rookies and the guides are really well done and offer a wide range of information which even a seasoned vet can learn something from.

William Hill Sportsbook Sign-Up Bonus

Players who are new to William Hill in New Jersey will enjoy $50 in free bets for simply sighing up at the NJ sportsbook. Simply input the promo code WH50 when signing up to receive your $50 free bonus and make at least $50 in bets over the first 14 days after your initial deposit.

While this is not the largest sign-up bonus out there it does benefit from its simplicity. To claim this bonus, you simply just:

  • Go to williamhill.us/new-jersey/ and click the yellow banner reading “New Jersey Sports Betting – Start Now.”
  • Login to your newly created account and head to the cashier area to make your initial deposit
  • Now all you have to do is place $50 worth of sports bets within the first two weeks of sign-up
  • Once you make your $50 in bets, win or lose, William Hill will deposit $50 directly into your account.

That’s it, no confusing terms & conditions, though it doesn’t hurt to check as they are subject to change. Just use the code WH50, make $50 in bets and the bonus is yours to enjoy.

Deposit Methods for New Jersey

If William Hill currently comes up short in any department it’s their relative miniscule deposit options when it comes to their New Jersey sportsbook and compared with their competitors.

Players at William Hill have the following options to make deposits into their sportsbook accounts:

  • ACH/E-Check: All you need to is provide William Hill with a digital copy of a valid New Jersey driver’s license and the routing number associated with your desired bank account. This allows for near instantaneous deposits at William Hill’s Sportsbook.
  • Visa & Mastercard: Make deposits with your Visa or Mastercard directly into your account. This is a very secure option but many banks block payments to sportsbooks so make sure yours does not beforehand. Services like Neteller can circumvent this but currently William Hill does not offer this as an option.
  • Priority Access Prepaid Card: William Hill’s prepaid card allows for instant transfers with no charge. This option is accessible through the Mobile sports app and really saves on cash advance fees from your bank. It also functions as an actual bank card and is accepted anywhere that take Discover® and even allows for ATM withdrawals.
  • Cash Deposits at William Hill Locations: Currently there are three options for making in-person deposits in New Jersey. The Tropicana and Ocean Casino Resort in Atlantic City plus the Monmouth Park Sportsbook in Oceanport. Just find the cashier and make a cash deposit to fund your sportsbook account quickly and secure, so long as you are in AC or Monmouth.

Withdrawals must be done at a William Hill location or on a prepaid card. Currently there is not an option to be sent money directly into your personal bank account. This makes having their prepaid card a bit of a necessity but it’s a small hoop to jump through. Luckily this can be done via mail so you don’t actually have to go to any of their casino locations.

Basics of Betting at William Hill Sportsbook

With over 80 years in the game, William Hill has honed their sports betting menu and offer a wide variety of choices, which comes as no surprise to anyone familiar with the industry giant.

If you are coming in with high expectations, William Hill does not disappoint. The experience betting at William Hill is a silky smooth and straightforward process. First off lets rundown the betting options available:

  • Straight Bets (Moneylines, Spreads, Totals)
  • A variety of parlay bets
  • Prop bets for both games and seasons
  • Round robins
  • Future bets on a variety of different sports
  • Teasers and Pleasers

Currently William Hill offers the following sports as options to wager on:

  • NFL & College Football
  • Baseball
  • Basketball
  • Hockey
  • MMA
  • Boxing
  • Golf
  • Motorsports
  • Rugby
  • Soccer
  • Tennis
  • Cricket

Generally speaking, the types of bets and sports available will keep both casual and seasoned sports bettors’ content. It’s not quite as comprehensive of places like Sugarhouse, but then again who is. Still it would be nice to see a book the size of William Hill offering anywhere close to Sugarhouse’s tens of thousands of daily options.

This should be a quick and easy step for William Hill to make considering their UK based sportsbook offer a massive listing of sports to bet on. Time will tell just how William Hill establishes its footprint in the United States and work to improve their coverage.

Live In-Play Betting at William Hill New Jersey

William Hill offers their live betting platform, called InPlay, as a means for gamblers to wager games after the first whistle blows. It is a separate page from the main site but is easily accessible from the main menu as well as clicking on any game with live betting options.

While, much like the main site, the options here are limited at this time, the software again gets kudos for its squeaky-clean approach to the live betting experience. No faff here folks, just the facts.

The InPlay service is easy to find from the main page, be it the website or app, and all available games are prominently displayed. This version is really a plus for new bettors with its clear interface and relative lack of available options at any given time throughout the day. It’s not overwhelming, but at times can border on underwhelming just due to the slim pickens on offer some days. While this may disappoint some of the more hardcore bettors, it’s likely that William Hill will be expanding soon so just hang tight.

NJ Mobile Sports Betting App

Much like everything else at William Hill at the moment, the app is highly functional and very easy to use but does lack some features. It is currently available for download form their website or on either the Apple or Google store. The app offers all of the features which can be found on their desktop site including their InPlay software and the ability to track multiple games at once. It also is integral in deposits and payouts in conjunction with the William Hill Priority Access Prepaid Card.

Final Thoughts on William Hill Sportsbook

The experience betting at William Hill is made easy by the straightforward approach they take which eliminates all the unnecessary bells and whistles and just gives customers what they need. The InPlay live betting software is top-notch and makes wagering on games a breeze. Their current bonuses are very attractive and new ones are being added regularly so keep an eye on that page of the website. The other thing which goes underappreciated at times is their strong customer service department. William Hill is such a well-established company that things like the customer experience are honed very well at this point in their history. New bettors can even utilize the live chat option not just for IT or account related issues but also for tips on how to best make use of the software William Hill provides.

A few places which William Hill could improve on don’t hinder the user experience at all, but veteran bettors might find them to be an annoyance. The small offering of range of bets is slightly underwhelming, especially for a company of this size. Players looking to bet on obscure sports will be forced to seek odds elsewhere for the time being. Another shortcoming is their limited transaction options. While they do cover the major bases (credit cards and eChecks) they could really benefit by incorporating a more varied range of deposit options such as Bitcoin, PayPal or Neteller.

Overall William Hill is doing a lot right, the lack of variety is something that will come with time and is no real deal breaker for most players.